We continually assert that patient account representatives are the essential foundation upon which a healthcare organization’s revenue cycle is built. When representatives are properly trained and empowered, it leads to a dramatic increase in cash flow and patient satisfaction. To create a productive and profitable practice, begin with providing staff with the appropriate training and tools to be successful at their jobs.
It’s no secret that the healthcare reform is changing the way medical providers operate. Patient responsibility is higher than ever, and consumers are having a difficult time understanding their new policies. This leads to higher patient balances, which often go unpaid. In addition, with co-pays, deductibles and co-insurances on the rise, patients are beginning to shop around for care. In order to compete, the emphasis in medical practices must shift from volume to value.